MUD Jeans is a premium circular denim brand and one of the world’s leading pioneers of circular fashion. Founded in the Netherlands in 2012, MUD designs high-quality jeans made for longevity, comfort and timeless style. Dutch by nature, the brand combines timeless design with a progressive, inclusive mindset, driven by innovation, community and positivity. Through leasing, repair and recycling, MUD operates a closed-loop system. Compared to conventional denim, each pair uses 87% less water, emits 89% less CO₂, and generates significantly less waste.