<h3 dir="ltr">YOU WEAR JEANS. YOU LIVE IN LEVI'S.</h3>
<p dir="ltr">In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873. Today, we call them <span style="text-decoration: underline;">"blue jeans."</span></p>
<p dir="ltr">What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in&mdash;they lived their lives in, too. But Levi&rsquo;s&reg; are more than that. They&rsquo;re the purest wearable form of authentic self-expression. They bear the markings of life, the shapes of our bodies, the memories of our adventures. Levi Strauss &amp; Co. is one of the world&rsquo;s largest apparel companies and a global leader in jeans.&nbsp;</p>
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Levi's

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THE TRUCKER JACKET BLOW AWAY

478™ BAGGY CAPRI

KYREN OVERSHIRT

LONG SLEEVE WORKER SHIRT

510™ SKINNY JEANS

CORDUROY LOOSE BUTTON-UP SHIRT

HALF-SLEEVE TEE

RELAXED TYPE III TRUCKER JACKET

ROCKRIDGE VEST

AUTHENTIC BUTTON-DOWN SHIRT

AUBURN WORKER SHIRT

LSE LOOSE TEE LEVIS PIZZA 1 DARK PHANTOM

ORIGINAL POLO

RELAXED FIT GRAPHIC TEE

SUNSET ONE POCKET COTTON LINEN SHIRT

BATTERY HOUSEMARK SLIM FIT SHIRT

AUTHENTIC POLO

LEVIS POLO SHIRT MULTICOLOUR

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