John Varvatos is a brand that occupies a unique place in the landscape of menswear design, uniting old world craftsmanship and refined tailoring with modern innovations in textiles. The designs often draw inspiration from the past, only to repurpose these ideas into something entirely new. The rebel spirit inherent in the brand inspires confidence in the man who wears it.

The spirit, electricity, and edge intrinsic in the personal style of iconic bands such as Led Zeppelin, the Who, Alice Cooper, Bob Seger, Iggy Pop & the Stooges, and MC5, among others, has influenced the evolution of the labels design sensibility and is a unifying force in every expression of its award-winning brand today.

Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, jewellery, and fragrances. John Varvatos encompasses an American Alternative Luxury brand that is modern while staying true to its artisan roots.